This years 2010 Gumball 3000 started in London England on May 1st before taking in Amsterdam, Copenhagen, Stockholm, Boston, Quebec City and Toronto then finally rounding off in New York City. The seven long days and nights are a mix of driving fast, luxury hotels and lavish parties, with an entry fee of £30,000 to take on the Spirit of the Gumball. On Thursday May 6th the Gumball 3000 rolled through Toronto causing up a stir in posh Yorkville.
At around 6:30pm Toronto time the first of the Gumballers started appearing, with celebrity/rapper Xzibit the first to arrive, in his Design 11 modified Porsche Cayenne Turbo right hand drive.
Other Gumballers included: Maximillion Cooper Gumball founder, in his Morgan Aero Max Coupe, Tony Hawk, Matt & Moe (The Arab Sheiks) in their Rolls-Royce Phantom DropHead. There were also some female participants including first time Gumballers Jade Jagger (Mick Jagger’s daughter) driving a colourful Corvette and singer/rapper Eve.
As the cars started to arrive they created a sea of beauty as they formed a line up and down Yorkville’s streets.
One of the more aggressive looking cars was Extreme Skier Jon Olsson’s Lamborghini LP670-4 SV with modified Thule Rack for practical storage in the overhead compartments.
Here is a short clip of Jon arriving in Toronto
Since 1999 Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Headed by Maximillion Cooper and Julie Brangstrup, the Gumball 3000 Group now operates eight companies with offices in Europe and the United States.
The brand has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. In 2007, Forbes magazine valued the Gumball 3000 brand at over $200 million.
“Gumball is about challenging tradition and taking a non conventional approach to exploring and developing cultural and creative boundaries” Maximillion Cooper, Founder & CEO, Gumball 3000 Group.
Video from the last day of the rally arriving in NYC.
Privé Internationals members interested in registering for the 13th Annual Gumball 3000 next year will receive a preferred rates on entry fees please contact us for details. Privé International
